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Himmel Media Efficiency vs. Advertising on the Super Bowl
NATIONAL ADVERTISING PLAN
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| MEDIA BUY | NUMBER OF SPOTS | TOTAL IMPRESSIONS | EST. REACH | FREQUENCYOVER TWELVE MONTHS | CPM |
| 2005 SUPER BOWL SILESTONE TILE | 1 | 73,188,000 (Adults 18+) |
34% | 1.0 | $32.79 |
| 40,625,000 (Men 18+) |
40% | 1.0 | $59.08 | ||
| 32,563,000 (Women 18+) |
29% | 1.0 | $73.70 | ||
| HIMMEL | 29,026 | 4,728,261,000 (Women 18+) |
45% | 94.6 | $.92 |
Universe Estimates: A18+ 213,730,000, W18+ 111,070,000, M18+ 102,660,000
