Effective OTC motion sickness remedy.

Resuscitated dying brand through heavy investment in advertising that promoted product’s unique selling proposition - “tastes great and great for you.”

Established the medicated powder category and built Gold Bond Medicated Powder from a small regional brand to the market leader nationally.

The reintroduction of a classic American brand known best for its unique scent and “Breck Girl” heritage.

Created the unique selling proposition "combination skin" – “part oily, part dry” – and the cure – Cuticura.

Created one of the first successful entries in the adult toothpaste market; built sales from $0 to $34 million by 1984.

Unique antacid, licensed from Warner Wellcome, with brand awareness levels comparable to Mylanta and Tums.

Originally marketed for simple nervous tension … “Headache, take aspirin - Simple nervous tension, take C-O-M-P-O-Z”.

OTC appetite suppressant revitalized from a dying brand with sales under $1 million to $12 million in 1986.

Doubled sales in 12 months after creating unique selling proposition –the cure for “simple chronic halitosis.”

Revitalized from a dying brand with sales under $1 million to become the leader in OTC backache pain remedies reaching sales of $13 million in 1986.

Developed both the brand and category of medicated fade creams in 1981.