Cuticura Medicated Soap

Created "Combination Skin" for "part oily, part dry" skin, and the cure — Cuticura.

Cuticura was acquired under a 99 year license from Purex Incorporated in 1981. The Brand’s unique combination of cleansers, emollients and an anti-bacterial ingredient allowed Himmel to market Cuticura against a new disease - 'combination skin, skin that’s part oily and part dry'.

In 1981, prior to Himmel's acquisition, Cuticura sales were less than $1 million. In 1986, when Himmel sold the brand to The Dep Corporation, sales were $6 million.