is a marketer of consumer products specializing in over-the-counter pharmaceuticals, health and beauty aids, and nutritional foods. Originally a business founded by Martin Himmel, a legend in the field of consumer products marketing, The Himmel Group is known for acquiring old but well-known trademarks that were mistaken for dead and building them into successful brands. Martin Himmel was an innovator in the concept of brand revitalization and through the years The Himmel Group, now under the leadership of Jeffrey Himmel, has capitalized on a unique and successful brand building formula. The key has always been Himmelís belief in the role of advertising to build brand equity, either to revitalize old trademarks or to create new ones.