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Cuticura Logo - Antibacterial Medicated Soap


Medicated Soap

Creative Advertising Hook: “Combination Skin, Part oily, part dry”

Share of Voice: 100%

We created the unique selling proposition "combination skin", skin which is 'part oily, part dry' – and the cure – Cuticura, growing sales from $750,000 to $6 million at the time of the sale of the brand.

woman with clear moisturized skin
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