© 2017 The Himmel Group

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Never in sixty years have we ever delegated the development of brand strategy to an outside advertising or media buying agency, as sourcing the most strategically important part of the business, marketing, to outside third parties can only create distance between management and their key asset, the brand.  

 

Moreover, the use of outside agencies drives up the cost of television commercial production, agency creative talent, and does not necessarily align with a media plan that promotes frequency of advertising messages to build sustainable, long term top of mind awareness.