The Himmel Group

WE BUILD BRANDS

The Himmel Group, spanning two generations, CREATES MARKET LEADERS …

From consumer health care, to nutritional foods, 
Himmel makes every day just a little bit better for consumers…

 

By transforming languishing
brands
with heritage  like Ovaltine
 

To creating new categories
of skin care
,
based upon great
science, like Gold Bond Medicated Powder

 

Our view is simple.
BRANDING IS EVERYTHING. 

ABOUT US

The common denominator for all of our brands:

  • They were unique

  • They addressed an unmet need 

  • Our messages were heard

The Himmel Group Branding Jeffrey Himmel

Spanning 60 years, the brands were different. Marketing tools and technology have improved. 

 

But the brand-building formula never changed. 

THE HIMMEL GROUP TODAY AND TOMORROW

The Himmel Group's latest brand-building ventures:

We invest in unique brands 

Products, programs and services to help improve the lives of Latinos in the United States, in the fields of health, education/employment and personal finance. 

Himmel Group Brand Identity Jeffrey Himmel

Pillar 1

Building Brand Identity and Awareness

Jeffrey Himmel's Building Customer Engagement

Pillar 2

Building Customer Engagement

The Himmel Group Share of Voice

Pillar 3

Building Leading Share of Voice to stand out and be heard

The Himmel Group Maximizing Frequency

Pillar 4

Maximizing Frequency of Messaging to maintain sustainable top-of-mind awareness

Jeffrey Himmel Gold 4 Pillars of Marketing

ALL HIMMEL BRANDS HAVE BEEN BUILT UTILIZING ITS FOUR BRAND-BUILDING PILLARS

Himmel Media, bringing creative advertising and media services into the 21st Century, a collaboration between Himmel Media and KWG Advertising

The Himmel Group Storytelling Jeffrey Himmel

Other creative advertising and media services

Helping not-for-profits brand and build donor engagement 

Brand—Storming

Himmel Media’s Blog on topics of current interest and Roundtable discussions.

Marketing is about vying for people’s attention and share of mind.
That’s what we do best.

Thank you,

Jeffrey Himmel
Chairman, 
The Himmel Group
jsh@himmelgroup.com

IN THE NEWS

Jeffrey Himmel and The Himmel Group have been recognized in Fortune Magazine, The Wall Street Journal, Business Week, the New York Times, Brand Week and Harvard Business School, for its renown in the field of marketing and revival of brands, and most recently, in Leaders Magazine and The Economist

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© 2017 The Himmel Group